A dry pipeline is a demand-capture problem, not a demand problem — thousands of people search for job support and IT training every day. This is the 4-month paid-media plan to put RR Swift in front of that buyer-ready intent in the US and Canada, convert it on dedicated pages, and layer in the higher-value staffing arm from Month 2.
Lead with cheap, buyer-ready Google search; build Meta retargeting on the traffic; add a B2B staffing layer from Month 2 — where a single close pays back months of spend. Tracking is live before a dollar is spent.
Filling the pipeline fast comes down to three moves that multiply each other:
The demand is already being searched for every day. The job is to be the result it lands on — and to close at least one client while the pipeline rebuilds.
Nothing is running today, so the pipeline is dry. These scores size where the paid-media upside is biggest — so the budget leads with the channel that returns leads fastest and cheapest.
Highest upside sits in Google search intent and getting tracking right from day one — that's where the budget starts, before retargeting and the B2B layer come online.
Google Ads on high-intent job-support and training keywords is the fastest, cheapest route to leads — these are people actively looking to buy, today, in the US and Canada.
From Month 2, a focused paid layer for the staffing & outsourcing arm. Longer cycle, far higher value — a single project close ($10–40k) pays back months of ad spend.
Sending paid clicks to a generic homepage wastes them. A dedicated landing page per service — matched to the exact search — is the highest-return work because it lifts every channel at once.
With a dry pipeline and a tight timeline, every dollar has to be accountable. Conversion tracking live before launch is what lets us cut waste in Month 2 and scale only the winners.
Three steps that multiply — capture intent, convert it, qualify & close. Here's the shape and the expected ranges; they tighten the moment real data lands in Week 2.
Foundation → optimise → scale → systematise. Set up fast and go live by Week 2; each month funds and sharpens the next.
The performance-marketing scope behind this plan — the paid track only, staying clear of the separate Scalient LinkedIn & email outbound, white-labelled with no direct client contact.
This plan is ready to run. Approve it and we'll have tracking, service landing pages and high-intent Google search live by Week 2 — visible leads in the first month, optimise and scale from Month 2.
Let's start →
Catch the ones who didn't convert
Meta (Facebook & Instagram) turns the traffic Google sends into a second chance — retargeting visitors who didn't enquire, then lookalikes once the pixel has data.
Bring visitors back
Find more like the buyers
Run proof-led creative
Stay clear of the outbound track