A focused, four-month performance-marketing plan: tech foundation, ad campaigns on Meta & Google Ads, and WhatsApp automation with AI lead qualification — built to fill the pipeline.
Month 1 builds the foundation and goes live; each month after sharpens and scales it. Workstreams run in parallel.
Budget weighted 60% Meta · 40% Google Ads — Meta for reach & retargeting, Google for high-intent search. The ratio may shift over time as performance data comes in.
| Month | Ad spend | Meta / Google (60 / 40) | Campaign types | Est. CPL | Est. leads |
|---|---|---|---|---|---|
| Month 1Foundation & launch | $4,000 | $2,400 / $1,600 | Meta Advantage+ Lead Gen · Google Search (high-intent) | $50 | ~80 |
| Month 2Optimise | $5,000 | $3,000 / $2,000 | + Meta Retargeting & Lookalikes · Google Search + Performance Max | $42 | ~120 |
| Month 3Scale | $6,000 | $3,600 / $2,400 | Scale winning audiences · Google Search + PMax | $38 | ~158 |
| Month 4Systematise | $7,000 | $4,200 / $2,800 | Scale proven campaigns at full budget | $35 | ~200 |
| Total · 4 months | $22,000 | 60% / 40% | Meta + Google Ads | ~$40 blended | ~558 |